Pharrell debuted his first menswear collection at Paris Fashion Week on the Pont Neuf, the city’s oldest standing bridge with the River Seine setting the scene mere steps away from the Louis Vuitton Studio. The show opened with a short film of two men sitting on the bank of the river discussing their goals, hopes, dreams and determination for success seamlessly transitioning into a 232-metre-long glowing runway embellished with the ‘Damier’ print with a full orchestra at the bottom. Models strutted down in shades of greens, blacks, and browns in a pixelated, reimagined Damier print which Pharrell refers to as ‘Damouflage’. This was a nod to his predecessor Abloh who first debuted the pixelated print in 2018. Pharrell says he “collaborated with Virgil in spirit.” Williams further developed it, mixing his identity with the brand’s by introducing the camouflage colourway which he adorned on both bags and apparel. The print was explored as a template for the collection. The looks cleverly progressed with the change of aural atmosphere, into bolder and brighter colours with a plethora of avant-garde accessories to accompany them. Pharrell's unique approach to fashion is evident in the vibrant colours, bold patterns, and unexpected combinations showcased throughout the collection. He experiments with unconventional materials as seen with the Speedy bag in which he chose to use a soft, buttery leather to usurp its legacy as a structured bag. The use of maximalism in prints, colours, and sizing sits in the antithesis of the trending quiet luxury which favours muted opulence, neutral colours, and minimalist accessories. Drawing from his home state Virginia as an influence, the collection saw collegiate style jackets, accessories, and hairstyles blasted with ‘LV Lovers’ which is a play on the state’s slogan “Virginia is for lovers” and the title for the show itself From intricately embroidered jackets to avant-garde accessories, each piece reflects Pharrell's innate ability to blend innovation with a refined sensibility.